Being recognized as a leading real estate agent is more than just selling a lot of homes. It's also becoming part of the community and giving back. You should do it simply because you want to make your community a better place, not to generate business Every year we budget community good will event costs into our business plan and many of the things we do don't cost us a dime. We know it's appreciated because people tell us. I'll be sharing some of the things we've done over the years.