Effective Marketing

Payroll is our single largest business expense every year but not far behind is our marketing costs.  We spend a tremendous amount of money not only marketing our listings but building our brand awareness.  Excessive marketing costs can bankrupt an agent but at the same time, if people don't know who you are and what you do you'll never "get in the game". I've paid close attention to what works and what doesn't for us and will be discussing that in this section.